2024 food maxx ad However, the Food Maxx Preis-Check ads have also been criticized for being misleading. In some cases, the ads compare the prices of different-sized packages or brands, which can make it difficult for consumers to accurately compare prices. For example, one ad compares the price of a 500-gram package of ground beef at Food Maxx to a 300-gram package at a competitor, which makes Food Maxx appear cheaper even though the competitor’s package is actually a better value.
The Food Maxx Preis-Check ad campaign has been successful in part because it taps into a common frustration among German consumers: high grocery prices. According to a 2021 survey by the German Federal Statistical Office, Germans spend an average of 11.5% of their household budget on food and non-alcoholic beverages, which is higher than the European Union average of 9.2%. The Preis-Check ads aim to show that Food Maxx offers significant savings compared to other supermarkets, which can add up over time. The use of a gorilla suit in the ads is also a clever marketing move. The gorilla is a symbol of strength and power, which reinforces the idea that Food Maxx is a strong and powerful brand that can offer lower prices than its competitors. The gorilla is also a playful and memorable character that helps the ads stand out in a crowded market. However, the Food Maxx Preis-Check ads have also been criticized for being misleading. In some cases, the ads compare the prices of different-sized packages or brands, which can make it difficult for consumers to accurately compare prices. For example, one ad compares the price of a 500-gram package of ground beef at Food Maxx to a 300-gram package at a competitor, which makes Food Maxx appear cheaper even though the competitor’s package is actually a better value.
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